The 2011 Import and Export Market for Brassieres in Europe

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This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for brassieres in Europe. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for brassieres for those countries serving Europe via exports or supplying from Europe via imports. We do so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Europe fits into the world market for imported and exported brassieres. The total level of imports and exports on a worldwide ba! sis, and those for Europe in particular, is based on a model w! hich agg regates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead